Activation
Throughout my career, I’ve had the chance to work on many activation briefs. Among them, I’d highlight my Eat Like a Pro initiative for Beko, where we created a stunt that was game-changing at the time. We replaced the brand’s logo on FC Barcelona’s sleeve with the Eat Like a Pro logo, raising awareness for the initiative. We also set up a digital billboard connected to Twitter, donating euros for every interaction—LIVE!
My Casa Batlló campaign for Airbnb was another great activation. To make it happen, we recreated an apartment exactly as it was in Gaudí’s time, using real furniture and decor from the era. An amazing transformation. An amazing activation.
