Amazing
Home sharing was seen as something only for students and people who couldn’t afford to live alone. Badi, a home-sharing app, was struggling with this perception.
We had to make home sharing cool. We needed to make everyone believe that home sharing is amazing!
A targeted campaign with ads on TV, online formats, and offline media, reaching young people and making them believe that home sharing wasnʼt lame—it was actually the coolest way to live and share experiences with others.
