Casa Batlló
This might sound crazy, but in 2015, nobody in Spain knew what Airbnb was. So they needed an awareness campaign to tell people who they were and why they could be trusted.
A disruptive tech company needs a disruptive digital campaign to conquer a country. So, how about hacking MWC and using the most famous Spanish innovator of all time as the star?
There was just one small issue—he was dead…
A fully digital campaign that was featured in several media outlets and made it to the front page of La Vanguardia, one of the most important newspapers in the country.
