Eat Like a Pro
Beko, a global home appliances brand, was sponsoring FC Barcelona. Everyone knew them because of the partnership, but no one knew what they were selling or what they actually did.
A huge issue.
The client needed a global awareness idea to let people know who they were and what they offered.
Beko was sponsoring FC Barcelona. Nice. But why? They needed a purpose—a reason to support that partnership.
Digging deep into their brand, I discovered they had technologies that helped people cook healthy meals. I also knew from my own experience that athletes need to eat healthy to perform at their best.
There was a connection there. But I needed more. That’s when I realized I could inspire kids to eat healthier simply by encouraging them to do what they do best: follow their heroes’ example.
And so, Eat Like a Pro was born.
A billion-reach, 360º global campaign with a strong digital and activation strategy, multiple awards, and—most importantly—parents telling us their kids were eating healthier because of us!
