Stay at Home Safe
When the COVID-19 crisis began, the UrSafe research team realized it was forcing millions of women to be locked up with their worst enemy.
They knew their exclusive technology could help. But the question was: how do you reach millions of women who are too scared to ask for help?
By reaching them without anyone else knowing.
A 100% digital campaign with messages camouflaged as COVID-19
tips. But when placed in the right context, they took on a completely
different meaning—reaching only the victims. Letting them know they could ask for help without anyone else realizing it.