Strategy
I don’t see strategy and creativity as two separate things. In fact, I consider myself a highly strategic creative thinker. Sometimes, creatives believe that a good idea alone will do the trick, when in reality, it often won’t.
Take my Eat Like a Pro initiative for Beko as an example. The original brief was simple: awareness. Instead of creating a flashy stunt—which I could have done—I developed a platform that, eight years later, is still running. And I did it by putting strategy first and creativity second.
I also help CEOs worldwide craft compelling pitch decks and storytelling to sell their startups. This is another strategic pillar of my business.
Of course, I help companies tell their story. I define their tone of voice, identify their target audience, and guide them on how to communicate effectively. I also advise them on when and where to sell and activate their brand. I do this for a diverse range of clients across multiple industries, from FMCG and luxury to automotive, B2B, tech, startups, and beyond.
