The Initiation
Letʼs face it—test drives are lame. And, honestly, theyʼre all the same. Whether youʼre testing a half-million-euro sports car or a basic electric one, the experience doesnʼt change. You drive the car for a while, then go home to think about it.
But CUPRA has to do things differently.
Always.
A CUPRA test drive shouldnʼt be a test drive at all. Youʼre not just buying a CUPRA—youʼre becoming part of something bigger. Youʼre being accepted into a tribe. And your first experience should reflect that.
A tech-first, mind-blowing experience that truly allows the driver to connect with the car.
