Breathe Lio
Lio is a game-changing device helping thousands of people quit smoking. The product was strong, but the message wasnʼt.
They needed help.
They needed someone to reshape their e-commerce experience, make it more compelling, and unlock the growth they were aiming for.
You donʼt just need help with your e-commerce.
Well… you do. But what you really need is a concept. A story.
Something people can connect with.
Thatʼs where I come in. Thatʼs what I do best.
A completely new approach, not just for their e-commerce, but for the entire
brand positioning.
A powerful concept, built on a strong, story-driven foundation.
A new way of thinking about Lio that led to a brand platform designed to take them far beyond what they imagined possible.
